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Plan B opened in September 2005 in Cluj, the main city of the Romanian province of Transylvania.
Initiated by Mihai Pop and Adrian Ghenie, Plan B functions as a production space for contemporary art; at the same time it is a research center focusing on the Romanian art of the last 50 years, by revealing works of remarkable artists without previous international exposure.
The name of the gallery—Plan B—is a reference to the general situation of art spaces in Romania: as these are mostly reliant on insufficient public resources, the 'plan B' fallback is animated by individual involvement, a different understanding of the institutional and a coherent managerial policy. Plan B was the organizer of the Romanian pavilion at the 52nd Venice Biennale, 2007.
In September 2008 Plan B opened a permanent gallery in Berlin. The new 260 sqm exhibition space is located in a former 20th century industrial building, on Heidestrasse 50.
Plan B Berlin is a project by Mihai Pop and Mihaela Lutea.
The gallery is participating in several art fairs, such as The Armory Show New York, LISTE Basel, Art Forum Berlin and Frieze Art Fair London.
In 2010 Plan B Berlin beneficiates from the financial support of The Romanian Cultural Institute Berlin, within the framework of the strategic partnership between the two institutions.